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Renfro Brands, 
Bruce Mau Design

Renfro Hosiery Mills is an industry leader in manufacturing and designing socks. They were founded in Mount Airy, North Carolina in 1921.

This rebrand was done in collaboration with the BMD team. Our mission was to create a modern brand that reflects Renfro Brand’s craft and legacy.

"The subtly woven wordmark minimizes to a monogram and maximizes to a dynamic pattern—with an ‘always-on’ animation inspired by industrial knitting machines. These tools all play a part in modernizing Renfro Brands’ internal and external communications—expressing an organization ready to take on the future." - Bruce Mau Design.

Full case study here.




















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